Heartless hitmaker The Weeknd has teamed up with Mercedes-Benz, starring in and co-directing the brand's Enjoy Electric campaign, promoting the all-electric EQC car.

Bettina Fetzer, Vice President Marketing at Mercedes-Benz Cars, commented 'The cooperation was inspiring and gave us lots of new and creative impetus. [The Weeknd]'s talent as the creative director and performer is the right combination for this unique Mercedes moment on the road to an electric future'.